Family Farming

Family Farming

1.       Get together with Peterson Farm Bros. They are a family of farmers living in Kansas. They have a variety of social media accounts, such as Facebook, YouTube, a website, and a TWITTER account which has 8228 followers and 4810 likes.

2.       Create a Tweet that is going to be informational. According to small-bizsense.com , since this is research and pretty serious the layout it going to follow this template. (positive/recommended comment about) “ARTICLE TITLE” http://www.url.com by @Twitteraccount #relevanthashtag.

a.       TWEET: “Without family farms, you would be naked and hungry.  “The State of Family Farms in the World.”  @gregpeterson33 #familiesfeedingtheworld”

                                                              i.      This is the Tweet that will be used to focus on family farms. It is exactly 140 characters with the url linked to the title of the article to save room. It is eye grabbing and personal to get people to think about what would happen to them without agriculture. It is also personal because everyone has a family and certain families in the world help to feed theirs.

3.       Two decisions must be made when someone sees a tweet. First they can choose to pay attention to it, then they can to choose to share it (Nahon and Hemsley 19-20).

4.       Half of all Retweeting happens within the first hour of original tweet, 75% within the first day (Nahon and Hemsley 23). With this information, we want to find the best time to share this content. Twitter peak times are between 11 am and 3 pm Eastern Standard Time. I would suggest sharing the tweet closer to noon when people are going to lunch.

5.       Social tweets tend to last longer than promoted (Nahon and Hemsely 25). The Peterson Farm Bros are not popular enough to be a promotion for this article, but are popular enough to get the article known to thousands of people who can then share it. It should circulate longer as people continue to share it. 

For other Social Media Plans check out Cody's Blog
And Sam's Blog 

Citation

Nahon, Karine, Hemsley, Jeff. "What Virality Is: I Know It When I See It." Going Viral. N.p.: Wiley, Oxford, 2013. 15-40. Print.